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10 Marketing Ideas for Black Friday

Black Friday – Cyber Monday weekend is almost here!  🥳
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Have you yet prepared a special deal for the foodies of Helsinki? This is the weekend not to miss!


In case you’ve been busy, we have prepared some ideas for you to offer during 27/11 – 30/11 👉

🖤Buy 3, Get 4

  • The good old “Buy 3, get 4” or “buy 1, get 2″ deal! After all, this weekend people are looking out for the best deals, why not offer one that will attract 4x more people?!

=> How to create Black Friday offers on Snappmeal: choose ‘voucher’ or ‘instant’ depending on the time range you want to apply for the offers. Don’t forget to publish at least 1-2 days in advance so our users can know and plan ahead.

🖤 3-course deal

 

If you are a made-to-order restaurant, this three-course menu deal is the classic offer to attract new and loyal customers as well as showcase your best dishes. This is the perfect occasion for you to introduce different new dishes / bestseller dishes to your customers. Your chefs will be excited about this for customers!
=> How to create Black Friday offers on Snappmeal: choose ‘voucher’ or ‘instant’ depending on the time range you want to apply for the offers. Don’t forget to publish at least 1-2 days in advance so our users can know and plan ahead.

 

🖤 Special menu 

  • How about creating a special “Black menu”? Perhaps you can even play with some darker colour ingredients (e.g.charcoal). Nevertheless, foodies will be thrilled to try out some new, specially made meal offers.

=> How to create this Black Friday offer on Snappmeal: choose ‘What’s special’ for the campaign type. And don’t forget to ask users to redeem so you can see how well your special menu can attract your customers.  Don’t forget to publish at least 1-2 days in advance so our users can know and plan ahead.

🖤 Famous lines and delicious pies

  • Play with the word “black” to create special deals, such as “Back to Black” deal (song by ACDC) or “Come to the Dark Side We Have Cookies” (movie Star Wars), etc.

=> How to create Black Friday offers on Snappmeal: choose ‘voucher’ or ‘instant’ or ‘what’s special’ depending on what the campaign is really about. Don’t forget to publish at least 1-2 days in advance so our users can know and plan ahead.

black friday marketing deal

🖤 50% off 

The 50% off offer is always the sweet spot. This huge discount will attract a lot of new customers and your previous customers. 

=> How to create Black Friday offers on Snappmeal: choose ‘voucher’ or ‘instant’ or ‘what’s special’ depending on what the campaign is really about. Don’t forget to publish at least 1-2 days in advance so our users can know and plan ahead.

🖤 Black Dessert

  • If there’s one dish that’s easy to make black, it’s the dessert! Bring out the chocolate (or liquorice?) and get creative!

=> How to create this Black Friday offer on Snappmeal: choose ‘What’s special’ for the campaign type. If the dessert is free or has super discounted, choose “instant” or ‘voucher” for the campaign type. 

🖤 Black Friday Weekend is all about fun

  • Want to attract new foodies and get a bit fun out of it? Why not create a deal that foodies can get with a special password? For instance, announce a “Free Coffee When Buying Dessert” for everyone who guesses the riddle deal! Choose your favourite riddle and let the games begin!

=> How to create this Black Friday offer on Snappmeal: choose ‘What’s special’ or ‘voucher’, or ‘instant’ for the campaign type. What you communicate with customers via the offer will affect your branding for restaurants too. 

🖤 Pick me up when you go-go

  • Shopping should be taken seriously – after all, it’s a workout on its own! That’s where you can offer some “Pick Me Up When You Go Go” deals for busy shoppers around the area – something that can be prepared quick & easily!

=> How to create this Black Friday offer on Snappmeal: choose ‘What’s special’ or ‘voucher’, or ‘instant’ for the campaign type. What you communicate with customers via the offer will affect your branding for restaurants too.

🖤 Gift cards/baskets

  • The holiday season has begun and for many Black Friday is THE day to prepare for the upcoming celebrations. Thus, this is a marvelous opportunity for you to offer some super delicious gifts!

=> How to create this Black Friday offer on Snappmeal: choose ‘What’s special’ or ‘voucher’  for the campaign type. If you want to sell gift basket / gift cards online via us, leave us a message to request this feature. 

🖤 Say No to promotions?

If you don’t want to offer any commercial promotions, be creative. Think about something that makes you connect to your local foodies on Black Friday. Besides creating ‘Special Menu’ or ‘Special deal’ as we mentioned above, you can create a charity event like the sales on that day is for donation. 

=> How to create this Black Friday offer on Snappmeal: choose ‘What’s special’ and you can mention that any customer redeem Snappmeal voucher for this event means that they wish to donate XX€ from their pay to charity. This can connect with different customers on a personalized level 🥰

For more marketing ideas on Black Friday and seasonal holiday, you can check out more from this post or our free ebook here.

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